When it’s time to put together a business blog of your own, it can be overwhelming to figure out it should look. To give you a strong starting spot, we’ve analyzed the best business blog examples on the internet and extracted the eight most important elements that every great business blog needs.
As an over 100-person content marketing agency that works with enterprise clients like Instacart, QuickBooks, Norton and more, we’ve got some good exposure into what a great business blog looks like and the characteristics that make it high-performing. So, let’s dig into some of our favorite blog examples.
1. Tushy: Well-Defined Audience
A smart content strategist understands that the best content isn’t intended to appeal to everyone. When content is too general, it becomes vague, which weakens its impact and makes it hard to stand out to your audience. Strong SEO content is specific, and it must be written to a clearly defined audience.
Ask yourself: What is my business’s target demographic? Standard demographic markers include:
- Age
- Gender
- Education level
- Family or marriage status
- Career industry
- Key interests
- Shared experiences
Since audiences tend to include multiple types of people, you’ll want to define three to five distinct demographic “identities” that fit into your larger audience population.
A great example of a business with a well-defined blog audience comprising multiple target identities is the e-commerce bidet retailer Tushy.